hi, I'm Sarahxo
EA Creator Network partner, lifelong simmer, Zelda girl, forever beauty obsessive. I make the cozy corner of the internet where gaming meets aesthetic.
I've been a Sims girl since 2000 and a Zelda girl since the N64. The brand here is whatever happens when you let those two raise you, then fold in every romantic, whimsical, slightly-feral aesthetic obsession that came after.

where gaming meets aesthetic.
I'm one of seven kids, and my dad is the kind of guy who would skip a luxury for himself before he'd let his kids miss out on a good thing. We didn't have much, but we had worlds — the first Sims disc, the N64 with Ocarina of Time and Majora's Mask, every Sims 2 expansion the day it dropped. He gave us the games. The games fed my hyperfixations. I never really stopped.
Years later I came up in beauty content first — a self-taught MUA, the long tutorials, partnered with Pixi Beauty, the whole bit. I still love the industry; some of it just stopped loving me back when chronic illness made the lights and the long shoots harder to sustain. The Sims showed up at exactly the right moment. Island Living dropped, I saw the mermaids, and that was it: hooked, then hooked deeper when I found custom content.
I found my way in through SimsTwitter first, then streaming on Twitch. Community has always come before anything else for me — and when streaming slowed down, that same instinct grew a discord. I run a sims community called Social Bunny now: a place where simmers touch grass, make friends, and lose it over the game together. POTS and migraines run the calendar, not me, so posts have become the steadier pace — but the goal is still the same: make beautiful things, share them with people who get it.
The Sims has been my constant. Through every flareup, every quiet week, every season I couldn't be anywhere else — it's been the place I could still build something pretty.
the rebrand thesis
I'm playing through every Zelda game in order for the first time — properly, story and all — and it's reshaped my visual taste from the inside out. Somewhere between fairy fountains, Sims 4 fairy wings, and the warm-mossy palette I keep gravitating toward, it clicked: the plumbob is a fairy orb. The garden is Hyrule-coded. This site is where gaming meets aesthetic, and it folds in every cozy, romantic, slightly-feral thing I love.
the vibe
Romantic, whimsy-brained, deeply unserious about myself. I write the way I'd text a friend — unfiltered, over-italicized, with a generous dash of emojis for spice 🌸✨ and occasionally feral about a hair mesh. If your comfort content is cozy gaming + aesthetic spirals, welcome home. 🍃
a very brief timeline.
three rules I won't break.
I also build discord.
when I'm not in CAS, I'm building custom bots and spinning up neat, safe, actually-functional Discord servers for a small group of clients. the same eye for pretty + organized that goes into a Sims build goes into a server.
the FAQ.
Actually asked. Actually answered.
Do you stream?
Are you taking PR?
Can I send you CC to feature?
Where do I find your videos?
What's your favorite Sims pack right now?
What's with the lowercase?
5% off your EA store order — every pack, every kit, every sale. It stacks on top of any promo EA runs, and using it directly supports what I make here.
let's stay in touch.
subscribe for first dibs on everything. no spam, just glam. xo